Monday, May 10, 2021

Best Practices

Employee Happiness Program

The event industry is one of the most stressful jobs. Long hours, tough competition, demanding clients, tight deadlines - all this leads to stressed out employees. How many times have we heard about event professionals having heart strokes and...

It All Begins With The Right Brief

Every successful event begins with the right brief. I cannot emphasize this enough. The winning/losing of the pitch depends on this. Every team needs to have an internal training session on how to take the right brief. Not every client puts down an...

Creating SWIPE FILES for better brainstorming

A swipe file is a collection of tested and proven ideas and case studies. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. It's something every event agency should have...
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