Friday, May 14, 2021
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Case Studies

Aviation Gin wants to be the official adult beverage for Leap Year babies

Good things come to those who wait! The world's 'oldest 21-year-old' - born on Leap Day 1936 - is treated to her first official 'legal' drink in a hilarious ad for Ryan Reynolds' gin brand Ryan Reynolds' Aviation...

Colombia’s #1 Beer Brand Puts Other Brands On Its Bottle Caps To Promote Responsible Drinking.

Aguila, Colombia’s number one beer brand, wanted to encourage people to drink more responsibly. https://www.youtube.com/watch?v=f15MydknPdo To do this, with the help of MullenLowe SSP3 in Colombia, the AB InBev-owned brand decided to remove its logo from the top of its...

Global Case Study: How a home fragrance brand targeted online shoppers with a sampling of scents at their home.

Challenge / S.C. Johnson-owned Glade wanted more people to try-out its home air freshener. But with the rise of online shopping, fewer consumers are picking up free samples or attending product demonstrations in physical stores. https://www.youtube.com/watch?v=6Yc_bMI1Zwk Solution /...

How an intentional typo error made this brand go viral

Visible is a Denver, Colorado-based telecommunications company that recently launched a new mobile plan campaign for $40/- per month. They put up about 150 hoardings across Denver to promote this new plan. The communication in almost all of...

Why a fast food brand launched aromatherapy oils…

Fast food brand DEL TACO introduced a Mini Churro Dipper Shake nationwide across 580 outlets. Essentially it's a vanilla milkshake with chocolate sauce and served with a churro stick. To create a buzz around this new dessert shake, the...

Coca Cola fulfills bucket lists virtually at their new photo booth in London

Coca Cola has always done great experiential campaigns, legendary ones even. The brand has gathered huge ROE (return on emotion) from their consumers. Coca Cola's 'ULTIMATE PHOTO BOOTH' taking place in London is another one of those. At this activation,...

Puma PoppedUp An ‘Endorphins’ Store To Sample Their New Shoes.

Endorphins are chemicals produced by the body to relieve stress and pain. They work similarly to a class of drugs called opioids. Exercise is proven to release endorphins in the body and make you feel pretty darn great! Puma...

This Brand Setup A ‘Secret’ PopUp Bar In A Forest For Fans To Find & Win Free Beer For Life!

https://www.youtube.com/watch?v=Ks3Zzc_8XvU Busch Beer hosted a secret pop up shop "hidden deep" somewhere in the US. They challenged their fans to find where this is taking place. The pop-up took place on July 20 from 10am to 5pm local time, wherever...
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