Friday, May 14, 2021
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COV(IDEA) OF THE DAY

Cute ideas for social distancing at events

As the country and the world slowly opens up to physical events, here are some cute trends and ideas we've spotted to up your event experience! Colored wrist bands to allow guests to choose how socially distanced they want...

How US OPEN Took The Tournament To Fans Amid COVID

While sports tournaments are taking place across the globe, albeit without spectators - marketers have been challenged to think of out of the box ideas to engage with fans. The US Open usually gets over 7 lakh fans physically...

Stadium In A Box by Heineken

Coronavirus may be stopping sports fans from cheering on their favorite team in the stadium, but Heineken is bringing that experience to the homes of some lucky soccer fans. Heineken announced its “Stadium in a Box” contest, running until August...

Iceland Tourism’s Innovative ‘LET IT OUT’ Campaign Gets People To Scream!

With everyone stuck at home around the world, and jobs hit, and social distancing - sometimes all you want to do is scream! Iceland Tourism identified this 'need to scream' and created an innovative campaign that invites people to 'LET...

30 second self timing soap

The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash...

Beer brand gives univ students the ‘dorm from home’ experience.

The pandemic meant that universities across US had to close their campus & move to online classes. Students had to go back home and live with their parents again. This obviously means lack of privacy and freedom. Natural...

Virtual ‘Crowd Blending’ experiment engages consumers during COVID19.

WhistlePig is a whisky brand that's always engaged consumers on ground. But then, COVID19 struck. With all it's consumers and whisky enthusiasts stuck at home, and all drinking spots, bars, pubs closed - the brand pivoted to a phygital...

These Global Events Are Going Virtual This Year

Salesforce: One of the first major events to go virtual ahead of the coronavirus pandemic was Salesforce's World Tour Sydney Reimagined, according to Business Insider. Salesforce made the call to switch to an all virtual event roughly two weeks...

Broadway Pivots To Virtual With Broadway Plus.

Broadway shows, like other show busineses around the world, have had to temporarily shut down in response to the coronavirus outbreak. They have announced a definite closure till September 2020. But, while you can’t enjoy live shows like "Dear...

Isolated Dining Booths: Is This The Future?

Currently there are restrictions on eating out. But eventually, restaurants will need to rethink their dine-out strategies. A restaurant in Amsterdam has launched isolated dining pods for it's guests already. In ensuring that social distancing norms are adhered to,...
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