Friday, May 14, 2021
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Coca Cola fulfills bucket lists virtually at their new photo booth in London

Coca Cola has always done great experiential campaigns, legendary ones even. The brand has gathered huge ROE (return on emotion) from their consumers. Coca Cola’s ‘ULTIMATE PHOTO BOOTH’ taking place in London is another one of those.

At this activation, Coca-Cola has created a photo booth where visitors can act out items from their bucket lists.

Upon entering the space, visitors can select from six settings that include walking a catwalk, enjoying a snowy alpine spectacle, cheering pitch side at a football game, headlining a music festival, skydiving and enjoying the last of the summer rays on the beach.

Taking a sip of coke reveals a secret room where they can act out their chosen scenario. A green-screen background enables different backdrops, while music, props and costumes help visitors get into character for the photo shoot.

Singer songwriter Pixie Lott inaugurated the ‘Ultimate Photo Booth’

At the pop-up, which is open on 1 and 2 October 2019, there are also celebrity appearances and chances to win spot prizes, including London Eye tickets and holiday vouchers.

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Editorial Teamhttps://www.eventpreneur.in
Eventpreneur was founded in 2019 as a single point resource for news, trends and knowledge for everyone in or related to the event and experiential industry. Our readers are over 40,000 industry professionals, brand heads, venues, government organizations, and marketing leaders. Eventpreneur is also the only trusted platform in India to find agencies and supply partners from our vetted directory of over 250+ event professionals to take the hassle out of the scouting process. We connect brands to agencies, and agencies to suppliers. To share your news, connect with us on editor@eventpreneur.in. To list your event business, visit www.eventpreneur.in/listing-packages. To advertise, reach us on +91 8108236744 or write to us on lavina@eventpreneur.in.

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