Friday, May 14, 2021

This Brand Setup A ‘Secret’ PopUp Bar In A Forest For Fans To Find & Win Free Beer For Life!

Busch Beer hosted a secret pop up shop “hidden deep” somewhere in the US. They challenged their fans to find where this is taking place. The pop-up took place on July 20 from 10am to 5pm local time, wherever that might be. To aid the hunt, starting on July 16, the company started dropping hints about its location on its Twitter feed

For all those who found the secret bar, there was free swag and, of course, free beer! (Along with the beauty of a national forest.) Additionally, everyone who showed up at the hidden shop was entered into a raffle that could win them free Busch for life, passes to national parks, a cabin getaway for four, and other prizes. 

The pop-up was put together through the company’s partnership with the National Forest Foundation (NFF). That partnership began in 2018 with a goal of conserving almost 200 million acres of forest. For this event, the beer brand promises to plant 100 trees in a national forest for every visitor who made it to the shop. So that’s passion + purpose!! Win Win Situation!

Editorial Team
Eventpreneur was founded in 2019 as a single point resource for news, trends and knowledge for everyone in or related to the event and experiential industry. Our readers are over 40,000 industry professionals, brand heads, venues, government organizations, and marketing leaders. Eventpreneur is also the only trusted platform in India to find agencies and supply partners from our vetted directory of over 250+ event professionals to take the hassle out of the scouting process. We connect brands to agencies, and agencies to suppliers. To share your news, connect with us on To list your event business, visit To advertise, reach us on +91 8108236744 or write to us on

Stay Connected



Virtual Events 101